Proactive Investors – Fedr8’s Green Rain: Cloud-ready solutions from complex legacy software applications

Fedr8 Sales Director Richard Beckensall & advisor Derek Ward talk Proactive’s Andrew Scott through Green Rain, the business strategy and current fundraising via technology partners Sentient Capital and Crowdcube.

”Fedr8 came to market in 2008, initially as a consultancy firm, helping technology partners and resellers in the industry understand a bit more about cloud – how it was going to impact their revenue models”, Beckensall says.

”We’ve grown through automation of process and because of that journey we stumbled somewhat across the ability to automate the discovery process for applications”, he adds.

Discussing why Ward chose to get involved with Fedr8, he says: ”I’ve had a privileged opportunity to look at tech around the world .. and those positions lead me to being able to see what UK tech could do”.

”I got involved with UK tech particularly helping organisations I felt had brilliant ideas, really smart people and importantly people running them who’ve got the credentials of having taken businesses and scaled them”.

”In this cloud market place … the people who will win are the people who can accelerate the growth”, Ward says.

Green Rain, which launched back in September 2017, automates application discovery and helps support customers to make fast decisions, at scale and with greater efficiency.

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Sentient CapitalProactive Investors – Fedr8’s Green Rain: Cloud-ready solutions from complex legacy software applications
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Fedr8 has signed transformation consultancy TORI Global as a new partner

fedr8Fedr8 has signed transformation consultancy TORI Global as a new partner for its ground breaking product Green Rain.

Fedr8, the machine learning application analysis company, announces that TORI Global has joined the Green Rain partner programme. The Green Rain solution by Fedr8 automates application discovery, revolutionising how its customers leverage value across their custom application estates. Green Rain ignites transformational change using machine learning to bring a deep understanding of application genetics into the enterprise arena, supporting customers in making decisions at speed, at scale and with ever improving efficiency.

Tori Global, the award-winning transformation consultancy, has extensive experience in delivering large scale change, strategy execution, operational transformation, customer and client value, and organisation and leadership development. TORI Global has recognised that in order to deliver trusted change programs at speed and at scale they must look to automation that delivers accurate and complete results on demand. TORI Global will now use Green Rain to help deliver the “forensic analysis” that will allow its consultants to address the most complex applications and deliver new outcomes around Platform as a Service, Containers and Cloud Native.

Commenting on the partnership, Derek Ward, Executive VP said: “Green Rain has only recently been launched and we at Fedr8 are delighted that TORI Global sees immediate value to both new and existing clients. Green Rain’s unique machine learning insights will assist TORI Global in offering a truly differentiated value-added service. Only when you understand an application can you truly ask any question, and only when you understand an application can you displace the resources and costs associated with making decisions at scale and at pace. Together we will help customers accelerate the performance and value of their custom application estate.”

Contacts:

Damion Greef, CEO
Tel. 07823328816
Email. info@fedr8.com

Richard Beckensall, UK sales Director
Tel. 07555 323321
Email. info@fedr8.com

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Sentient CapitalFedr8 has signed transformation consultancy TORI Global as a new partner
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Fedr8 signs digital transformation consultancy SystemsUp as new partner for Green Rain

Date: 3.10.2017

fedr8Fedr8 has signed digital transformation consultancy SystemsUp as a new partner for its ground breaking product Green Rain

Fedr8, the machine learning application analysis company, announces that SystemsUp has joined the Green Rain partner programme. The Green Rain solution by Fedr8 automates application discovery, revolutionising how its customers leverage value across their custom application estates. Green Rain ignites transformational change using machine learning to bring a deep understanding of application genetics into the enterprise arena, supporting customers in making decisions at speed, at scale and with ever improving efficiency.

SystemsUp, the digital transformation consultancy which is part of managed cloud services provider iomart, has significant experience in delivering complex migrations to Infrastructure as a Service (IaaS) on either Microsoft Azure or Amazon Web Services. SystemsUp has recognised that the IaaS approach does not suit all applications or all the outcomes desired by its clients. In order to deliver greater value, SystemsUp will now use Green Rain to help deliver the “forensic analysis” that will allow its consultants to address the most complex applications and deliver new outcomes around Platform as a Service, Containers and Cloud Native.

Commenting on the partnership, Derek Ward, Executive VP said, Green Rain has only recently been launched and we at Fedr8 are delighted that SystemsUp sees immediate value to its existing clients. Green Rain’s unique machine learning insights will assist SystemsUp in offering a truly differentiated value added service. Only when you understand an application can you truly ask any questions, and only when you understand an application can you displace the resources and costs associated with making decisions at scale.”

Nick Martin Managing Director, SystemsUp added,Our clients are looking for ways to accelerate the performance and value of their applications in a hugely competitive landscape. The partnership with Green Rain from Fedr8 enables us to give them a real edge in terms of decision making and improving their business outcomes.”

Contacts:

Damion Greef, CEO

Tel. 07823328816

Email. info@fedr8.com

 

Richard Beckensall, UK sales Director

Tel. 07555 323321

Email. info@fedr8.com

Web. www.fedr8.com

Green Rain circumvents the limitations of a rule based system to expose not only the genetic construct of an application, but the meaning and relationships embedded within the code.

Green Rain works by using its proprietary artificial intelligence engine which interrogates software at a code level allowing the code in that software to be analysed producing actionable information at scale. 50% of enterprise organizations have over 500 software applications written in multiple programming languages across their global estates. This Enterprise is Fedr8’s primary market. Fedr8 are in the business of assisting digital transformation to enable Enterprise businesses to optimize technology advancements. Our mission is to support our customers in embracing the business benefits of the adoption of the Digital Economies through accelerated adoption of Cloud Environments.

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Sentient CapitalFedr8 signs digital transformation consultancy SystemsUp as new partner for Green Rain
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Fedr8 Ltd investor update

fedr8Fedr8 has made significant progress in all areas since its last published update to investors in the Summer of 2016. Fedr8 has been surprised by the pace and scale of the addressable market, customers are moving quickly towards the Fedr8 proposition and doing so with significant numbers of applications.

The key points and developments are;

  • Fedr8 was awarded Gartner Cool Vendor status earlier this year when the product was still pre-revenue. Gartner is a globally recognised research company in the technology sector.
  • First contract signed and first payment should be received in March, the customer operates on 90-day payment terms.
  • This first monthly subscription payment is expected to be between £30,000 and £50,000. This figure is expected to grow as the customer rolls out Fedr8’s software across their global application estate.
  • At RRP (Recommended Retail Price) Fedr8’s first customer has been quoted a rate of £6000 per application per year. It is anticipated that this contract will be a 3-year deal for up to 6000 applications.
  • There are now several banks that have contacted Fedr8 and have been qualified by the sales team, the most advanced of which has circa 3,000-4,000 applications a figure that appears to be the norm in large companies and is not unique to banking.
  • Fedr8 now has active engagement with one of the two largest global cloud providers and is engaged with them around the use of the Fedr8 software to accelerate the adoption of their platform.
  • Fedr8 has been approached by a number of Global System Integrators due to the potential cannibalization of their Digital Transformation revenue, in future Fedr8 expects to sell through these global SIs rather than have their customers coming directly to them which is the case at present.
  • This historic pipeline has been built from inbound enquiries as up until the last two months Fedr8 did not have any fulltime sales staff, more recent additions to the pipeline have been generated by two senior sales hires, Richard Beckensall, ex-financial services for IBM and Derek Ward, ex Executive Vice President Atos.
  • Fedr8 expects the pipeline to continue to grow significantly and quickly over the coming weeks.
  • Derek Ward has also joined the Board and is assisting with high level corporate strategy and sales delivery.

Fedr8’s machine learning software suite continues to attract press interest and has been awarded Little British Battler Status by TechMarketView, an award which identifies and promotes British based technology companies which are developing enterprise sales strategies for their technologies.

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Sentient CapitalFedr8 Ltd investor update
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